CRM is the initials of Customer Relationship Management which in translation means “Customer Relationship Management” . It is a business strategy used to gain knowledge of customer needs, develop stronger relationships and increase their satisfaction.

CRM -assisted technologies collect and store data about a company’s customers, suppliers, partners, and internal processes, providing its management and employees with an environment that enables them to possess a global knowledge. Thus, the company has more control over management, communication and crisis prevention.